Marketing Analyst, PLG & Self-Serve Analytics

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day.

As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

.

See yourself at Twilio

Join the team as our next Marketing Analyst, PLG & Self-Serve Analytics.

About the job

This position is needed to be part of a highly visible Marketing Analytics team serving as the dedicated analytics partner for Twilios self-serve and PLG motion, reporting into the MSA&I function (Marketing Strategy, Analytics and Innovation).

You will serve as the connective tissue between GTM engineers and business teams , ensuring business goals are translated into scalable technical programs. You will own the end-to-end process of designing and iterating on high-impact sales programs and growth experiments, working with great minds across Marketing, Product, Sales, and Finance.

Responsibilities

In this role, you’ll

• Lead PLG Analytics: Own PLG analytics for Twilios self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel.
• Build the bridge between Self Service and GTM motion to allow faster conversions Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL.
• Collaborate with Marketing Data Engineering to take tests from pilot to production.
• Ensure every technical pilot/ prod development has marketing impact and is measurable and scalable Build Strategic Partnerships: Build relationships with sales and marketing leaders to translat