(Sr.) Field Marketing Manager - Mid-Market, East

About the Role

As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment. You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market East business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created.

We are looking for candidates to work out of our New York City or Philadelphia offices when they are not traveling.

What You’ll Do

• Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
• Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand