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Growth Marketing Manager, Lifecycle

Lyft
Lyft
San Francisco, CA
Jul 7, 2026
Salary not listed

Job Description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Lifecycle Growth Marketing team engages with millions of Lyft riders and drivers to drive preference and usage of Lyft. The team runs hundreds of acquisition, engagement, retention and resurrection experiments every year across email, push notifications, SMS and in-app messaging surfaces.

We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment.

In this role, you will work closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test and optimize incentive and non-incentive messages and experiences.

Responsibilities:

  • Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
  • Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
  • Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
  • Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
  • Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
  • Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

Experience:

  • 6+ years in growth marketing. You've owned a full lifecycle marketing program from the ground up — not just executing campaigns, but building strategy from high-level goals and managing a prioritized roadmap
  • Strong SQL skills required — you’re comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
  • You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
  • You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
  • You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
  • You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
  • You’re hands-on with AI tools and have built automations or workflows that save your team time. Bonus if you’ve used Claude or Cursor.
  • You have experience using monetary incent

Marketing Manager roles in California average $96,661/year, based on 415 active listings on our database.

See the full California job market report →Marketing Manager salaries by state →

Lyft on Oh My Job

242 open positions right now, including 35 in California.

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Where Marketing Manager jobs are hiring right now

Based on active listings in our database, by state. Hover a state for its exact count.
Marketing Manager job openings by US stateChoropleth map of Marketing Manager job openings across US states, based on active listings in our database. California has the most open positions (940), while Wyoming has the fewest among states with active listings (6).
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Marketing Manager open positions by state
StateOpen positions
California940
Texas715
New York578
Florida492
Illinois295
Georgia290
Ohio273
Pennsylvania235
Massachusetts224
New Jersey212
Virginia210
Michigan205
North Carolina205
Washington197
Indiana156
Wisconsin140
Arizona134
Tennessee131
Colorado128
South Carolina110
Minnesota110
Missouri100
Maryland97
Alabama83
Connecticut75
Kansas70
Oregon69
Iowa67
Arkansas65
Oklahoma65
Utah64
Kentucky64
Nevada62
Nebraska40
New Mexico38
Montana38
Louisiana36
Mississippi33
Rhode Island27
Idaho25
Delaware24
West Virginia22
New Hampshire21
Maine20
South Dakota20
Vermont16
Alaska15
North Dakota13
Hawaii13
Wyoming6

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