At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue.
We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile.
We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive, across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue.
The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy.
Lyft on Oh My Job
253 open positions right now, including 36 in California.
| State | Open positions |
|---|---|
| California | 752 |
| Texas | 635 |
| New York | 486 |
| Florida | 409 |
| Georgia | 258 |
| Ohio | 243 |
| Illinois | 239 |
| Washington | 199 |
| Massachusetts | 187 |
| Pennsylvania | 185 |
| North Carolina | 182 |
| Virginia | 177 |
| New Jersey | 172 |
| Michigan | 169 |
| Tennessee | 137 |
| Indiana | 129 |
| Arizona | 128 |
| Wisconsin | 127 |
| Colorado | 105 |
| Minnesota | 93 |
| Missouri | 88 |
| South Carolina | 87 |
| Alabama | 71 |
| Maryland | 69 |
| Iowa | 62 |
| Arkansas | 61 |
| Connecticut | 58 |
| Kansas | 56 |
| Oregon | 52 |
| Utah | 52 |
| Oklahoma | 49 |
| Nevada | 46 |
| Kentucky | 41 |
| New Mexico | 36 |
| Nebraska | 34 |
| Louisiana | 34 |
| Mississippi | 32 |
| Rhode Island | 30 |
| Montana | 29 |
| Delaware | 20 |
| New Hampshire | 19 |
| Maine | 18 |
| West Virginia | 16 |
| Hawaii | 14 |
| South Dakota | 13 |
| Idaho | 12 |
| North Dakota | 10 |
| Wyoming | 9 |
| Alaska | 8 |
| Vermont | 5 |