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Marketing Manager, Priority Verticals

Lyft
Lyft
San Francisco, CA
Jul 17, 2026
Salary not listed

Job Description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue.

We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile.

We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive, across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue.

The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy.

Responsibilities:

  • Own vertical strategy and integrated programs
    • Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager).
    • Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority in that space.
  • Lead Healthcare as the highest-revenue priority, and scale the model to new verticals
    • Own the strategic objective for Healthcare: defend Lyft's market leadership in NEMT (Non-Emergency Medical Transportation) while identifying and building new growth avenues within the segment.
    • Treat Healthcare as the proof-of-concept for vertical GTM — once the content, demand gen, and enablement model is working there, codify what worked into a repeatable playbook.
    • Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) as "Scalable Growth" opportunities — each with its own buyer, core transportation problem, and proof point

Lyft on Oh My Job

257 open positions right now, including 45 in California.

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Based on active listings in our database, by state. Hover a state for its exact count.
Marketing Manager job openings by US stateChoropleth map of Marketing Manager job openings across US states, based on active listings in our database. California has the most open positions (1,321), while Wyoming has the fewest among states with active listings (3).
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Marketing Manager open positions by state
StateOpen positions
California1,321
Texas887
New York786
Florida599
Illinois442
Pennsylvania381
Georgia309
Virginia299
Massachusetts281
New Jersey272
Ohio265
Michigan255
North Carolina216
Washington201
Colorado194
Indiana178
Missouri173
Tennessee168
Maryland164
Wisconsin163
Minnesota155
South Carolina144
Arizona142
Oregon117
Oklahoma115
Nevada114
Kansas114
Connecticut109
Alabama92
Kentucky85
Utah80
Iowa77
Arkansas58
Montana57
Louisiana47
West Virginia42
Vermont41
Nebraska38
Alaska38
New Hampshire36
Mississippi36
New Mexico35
South Dakota29
Idaho29
Delaware26
North Dakota18
Hawaii18
Maine13
Rhode Island13
Wyoming3

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