Regional Marketing Manager, LATAM (São Paulo, Brazil)

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

This is an exciting opportunity to be the first Figma Marketing hire in Latin America, our newest launch market. Since launching the region in July 2025, we are looking for a Marketing leader to run marketing efforts across LATAM and drive strategic marketing initiatives focused on lead generation and revenue growth. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to effectively reach, engage and convert our local audiences, collaborating in lock step with our sales teams. You’ll be focussed on up leveling our brand awareness, driving demand for net-new growth, and helping expand & retain our existing customer base. In addition, you will be responsible for hiring & overseeing a full-time marketing contractor, and sourcing / liaising with agency support (i.e PR & Communications or Event Production) as required.

You’ll be part of the International Marketing Team and partner closely with Sales, Demand Generation, Events, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business.

This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish.

What you'll do at Figma:

• Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
• Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and solid return on investment
• Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
• Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sal