GTM Strategy and Ops Associate

The Company You’ll Join

Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.

For more information about our offices and culture, check out our Carta careers page.

The Team You’ll Work With

The GTM Strategy & Operations team partners with Sales & Marketing leaders to drive Carta’s revenue strategy and best-in-class execution. This role is a critical hire for the AMEA (APAC, Middle East, and Africa) team, supporting a region to scale across private markets ecosystem.

You will be the operational backbone for our AMEA GTM leaders, working closely with an expanding team of Sales and Marketing partners. You will also serve as the primary strategic bridge between regional requirements and our Global RevOps teams to build a world-class international operating model.

The Problems You’ll Solve

As a GTM Strategy & Ops Associate, you will own the operational roadmap for the AMEA region, using process, systems, and data as levers to accelerate productivity. You will solve complex problems as we move into different asset classes and complex sales motions.

• Strategic Territory & Execution: Own AMEA territory planning, account segmentation, and Book of Business assignments to ensure equitable coverage and maximum sales velocity.
• Data & Analytics Foundation: Own business requirements for regional reporting. Create and maintain BI dashboards that proactively identify risks and opportunities in the AMEA pipeline and customer retention.
• Process Architect: Design and implement "Lead-to-Cash" workflows for new asset classes and complex GTM motions (e.g., ERP integrations). Conduct User Acceptance Testing (UAT) for tool releases and system improvements.
• Global Bridge: Collaborate with US RevOps, Systems and Data teams to ensure the AMEA roadmap is codified within global data architecture. Localize global policies while ensuring regional nuances (multi-currency, local regulations) are supported.
• Tech Stack Management: Manage and optimize regional tools (SFDC, LeanData, Outreach, Chorus, Marketo etc.) to drive automation and ensure data hygiene.
• Strategic Advisory: Serve as a trusted advisor to AMEA GTM leadership, providing data-driven insights for QBRs, board m