Brand & Motion Designer

About Gusto

At Gusto, were on a mission to grow the small business economy We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers

With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Opportunity

Brand design is how Gusto earns trust, builds recognition and insight, and makes people feel something before they ever read a word Our Brand is about how we show up in every moment and this team owns some of its most important attributes from how we use language to typography, from color and composition to illustration, motion.These arent finishing touches

Theyre critical to how we show who we are and why were different.

Gusto is expanding our in-house creative studio inside a fast-moving, late-stage startup We launch products, educate customers, run brand campaigns, and show up at events—and we do all of it with a consistent visual language and voice that needs to work across digital channels, motion formats, physical environments and everything in between

In the same week, you might be designing the visual system for a product launch and art directing an illustration library that will scale across the entire brand.

Were looking for a Brand & Motion Designer who is a hands-on maker: someone who loves the craft of visual design and motion, takes real ownership of creative output, and wants to help define how Gusto looks, feels, and moves across our brand

This is a senior individual contributor role focused on brand craft, motion design systems, and the variety of deeply considered visual work that makes a B2B brand feel genuinely human.

In this role

, youll own creative work from early concept through final delivery. Youll make judgment calls about typography, composition, color, and motion, and increasingly, that judgment extends to the AI-assisted work happening around you. Youll know when a generated output is right for the brand and when it isnt, and youll