GTM Strategy & Operations Lead

Affirm is seeking a GTM Strategy & Operations Lead to own go-to-market execution for product lines and customer segments. You will translate product and pricing initiatives into operationally sound launch plans, coordinate cross-functional implementation, and equip the sales and customer success teams with the processes and enablement they need to execute. This is a remote position within the Revenue organization, which drives top-line growth through strategic partnerships, pricing optimization, and field execution across eCommerce, in-store, telesales, and direct channels.

Responsibilities

• Own end-to-end go-to-market strategy for assigned product lines or segments, including rollout design, enablement strategy, and adoption targeting
• Synthesize cross-functional inputs from Product, Pricing, Product Marketing, Legal, Rev Ops, and other stakeholders into a cohesive, executable GTM plan
• Translate business objectives into clear rollout strategies, field-facing materials, and sales processes that account for executive priorities, customer value propositions, and frontline execution realities
• Build and maintain GTM playbooks, enablement collateral, and operational processes for field teams (CSMs, AEs, TAMs)
• Monitor adoption performance against targets, identify launch risks early, and recommend course corrections
• Gather field feedback and insights, then translate them into recommendations for Product Marketing and product teams

Requirements

• 6+ years of experience in go-to-market strategy, product marketing, revenue operations, or sales operations, preferably in FinTech, SaaS, or high-growth environments
• Demonstrated track record of owning a go-to-market motion or product launch end to end, from strategy through adoption measurement and optimization
• Experience translating ambiguous objectives and cross-functional inputs into coherent strategies and executable field plans
• Ability to work across Product, Marketing, Sales, and Operations teams and align stakeholders with competing priorities
• Proficiency with performance analysis and data-driven decision making to track adoption and identify optimization opportunities

Benefits

• Remote work within the United States