GTM Strategy & Operations Lead

Affirm is seeking a GTM Strategy & Operations Lead to join the Revenue team remotely from Canada. In this individual contributor role, you'll own go-to-market strategy and execution for assigned product lines or customer segments, translating product and pricing initiatives into operationally sound rollout plans, enablement materials, and adoption tracking. You'll partner across Product, Product Marketing, Legal, Revenue Operations, and Pricing to design and coordinate launches that field teams—CSMs, AEs, and TAMs—can execute effectively.

Responsibilities

• Own end-to-end go-to-market execution for a product line or segment, including rollout design, field enablement, and adoption targeting
• Synthesize cross-functional inputs from Product, Pricing, and Product Marketing into a coherent GTM strategy and track performance against adoption goals
• Translate strategic rationale into customer value propositions and field-ready talking points that resonate with sales and customer success teams
• Create and maintain rollout playbooks, enablement materials, and operational processes for field execution
• Gather intelligence from field interactions and translate feedback into recommendations for Product Marketing
• Monitor launch performance data, identify adoption blockers early, and surface risks to stakeholders

Requirements

• 6+ years of experience in go-to-market strategy, product marketing, revenue operations, or sales operations, preferably in FinTech, SaaS, or high-growth environments
• Demonstrated track record owning a go-to-market motion or product line end to end, from rollout planning through adoption
• Experience translating ambiguous business objectives into structured, executable plans that gain stakeholder and customer buy-in
• Cross-functional collaboration experience with Product, Product Marketing, Legal, and Revenue Operations teams

Benefits

• Remote position based in Canada