Director Marketing Analytics

Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn't just measure marketing — they shape it. You will define how Marqeta understands marketing's contribution to revenue, build the analytical infrastructure and team to prove it, and partner across Marketing, Sales, Finance, and Revenue Operations to influence how we invest, prioritize, and grow.

You will own the full analytics remit for marketing: multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting. Critically, you understand that attribution in B2B is a strategic narrative as much as a technical one. You know how to build models that earn trust from Sales leadership and the CFO, not just satisfy marketing curiosity.

We work Flexible First. This role can be performed remote within the United States or from our Oakland, CA or New York City offices. We’d love for you to join us!

NOTE: if you are based within 35 miles of our Oakland, California, New York City (Midtown) or London office, you will be expected to be in-office 2 days / week. The Talent team will share more details if selected for the Recruiter Interview.

The Impact You’ll Have

• Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
• Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
• Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
• Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
• Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols.
• Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
• Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
• Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
• Lead the marketing org's AI and automation strategy for analytics, identifying where ma