Marketing Programs Specialist, Symmetry

About Gusto

At Gusto, were on a mission to grow the small business economy We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers

With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role

At Symmetry, were building the future of payroll compliance technology. We have a powerful vision and an ambitious growth plan—but brilliant strategy is nothing without tactical execution. Thats where you come in.

Were looking for a Marketing Programs Specialist to be the operational backbone of our marketing engine—the person who turns strategy into shipped work across new business acquisition and client and product communications

This isnt a role about sitting in meetings or setting strategy; its about making things happen, and making them happen faster than traditional marketing teams ever could.

Youll work hand-in-hand with two leaders: supporting the Demand Generation Manager to drive new client acquisition, and supporting the Product Marketing Manager to deliver client and product communications

And youll do all of it as an AI-first marketer—using AI as your co-pilot in everything you touch We believe the next generation of B2B marketers wont just use AI; theyll make it the default way they work

This role is built for exactly that person.

This is a high-impact execution role with a direct line to pipeline and revenue, offering a front-row seat to building a world-class, AI-first and B2B SaaS marketing function.

About the Team

Symmetrys Marketing team is dedicated to building brand awareness and driving enterprise demand for our payroll compliance solutions Our core mission is to achieve significant growth and position Symmetry as a leader in infrastructure for payroll tax compliance

Were developing a robust enterprise marketing team encompassing demand generation, product marketing, digital marketing, lifecycle marketing and analy