Measurement Partner II (tvScientific)

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Role Summary

As a Measurement Partner II (Experimentation & Brand) at tvScientific by Pinterest, you’ll be the go-to expert for all things experimentation and brand impact measurement. You’ll guide both internal teams and external partners through rigorous test design, brand lift studies, and incrementality measurement—helping advertisers understand and grow the value of their investment through clear, decision-ready insights. From translating advertiser objectives into robust experiments to turning complex results into compelling stories, you’ll play a critical role in shaping how we prove and communicate the value of tvScientific + Pinterest campaigns.

This is a role for someone who loves rigorous analysis, thrives in a collaborative environment, and knows how to turn complex measurement into simple, actionable narratives that drive real business outcomes.

What You'll Do:

• Own and evolve our experimentation and brand measurement strategies and playbooks across key advertisers and verticals.
• Serve as a strategic measurement partner for internal teams and external clients, helping define learning agendas and recommending the right approaches (e.g., A/B tests, geo tests, brand lift).
• Translate advertiser objectives into robust test designs with clear hypotheses, KPIs, timelines, and guardrails.
• Lead the end-to-end execution of controlled experiments, incrementality tests, and brand lift studies—from scoping and setup through QA, analysis, and readout.