GTM Operations Manager - New Products

We're seeking a strategic, highly organized Program Manager to lead the operational backbone for Asana's incubation motions across new product lines. This is a unique opportunity to help Asana bring early-stage products to market by supporting the specialist sales, solutions, and post-sale teams that sit closest to our incubation customers.

You will work across multiple products in the incubation stage in direct partnership with product GMs, sales and solutions leaders, post-sale partners, and R&D Ops leadership. Your role will be to create the systems that make these motions scalable and accountable: intake processes, rules of engagement, reporting and dashboards, capacity tracking, stage-gate reviews, field communications, and operating cadences.

This role is ideal for someone who thrives in ambiguity, loves building operating systems from scratch, and knows how to bring structure to cross-functional work without slowing it down. You should be excited to work at the intersection of Product, R&D Operations, Revenue, Customer Success, and Finance to help Asana learn faster and scale the right motions at the right time.

This role is based in our Chicago office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Design, launch, and continuously improve the process to engage overlay sales teams across new product lines, including clear entry criteria, required context, routing rules, and escalation paths
• Define, document, and maintain rules of engagement across incubation teams and broader field teams so ownership, handoffs, and responsibilities are explicit
• Partner with GMs and incubation leaders to stand up dashboards and reporting that help leadership understand what is working, what is not, and where intervention is needed
• Own capacity tracking across incubation roles and products so leaders have visibility into coverage, utilization, and bottlenecks
• Develop and maintain field communications across incubation products, including guidance on when to engage the incubation team, what support is available, and how processes evolve over time
• Create and maintain source-of-truth documentation for intake criteria, handoff processes, stage gates, reporting definitions, and field-facing operating guidance
• Partner closely with Sales Ops, Finance, Customer Success, Product Marketing, and field leadership to ensure incubation motions are measurable, aligned, and scalable
• Surface operational risks, repeated failure modes, and process breakdowns early, then drive practical fixes that impr