Product Marketing Director, Command by Asana

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility.

This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results.

• Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas.

• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.

• Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.

• Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.

• Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities.

About you