Senior Enterprise Product Marketing Manager, Base

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We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization.

What you'll do:

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
• Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
• Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
• Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
• Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
• Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

Required Skills and Experience:

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
• Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
• Fluency with how onchain trading, lending, and tokenization w