Senior Software Engineer, Marketing Enablement & Technology

Were transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together

Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

The Marketing Enablement & Technology (MET) team sits within Instacarts Marketing organization, building the systems, APIs, and data pipelines powering Instacarts Paid Marketing channels—one of our most substantial growth levers

Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.

Were seeking a Senior Software Engineer for the Paid MarTech pod to architect and scale backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio

Youll lead projects end-to-end, drive technical direction, mentor engineers, and partner closely with Marketing, Operations, and Product leadership to shape technical and product strategy.

About the Job

• Lead complete projects independently across backend services, APIs, and data pipelines, defining experimentation, development, and rollout strategies across multiple systems with minimal guidance. Architect scalable, robust solutions for performance, reliability, and cost efficiency, applying deep technical knowledge to design systems that handle high-throughput marketing operations.
• Drive technical improvements by identif