Social Content Strategist

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about ourTotal Rewards philosophy.

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the role

Gusto is hiring a Social Content Strategist to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the operational backbone of the internal social team, working closely with the Head of Social, an Influencer Lead, and our social media agency of record.

What you'll do

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.
• Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.
• Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.
• Coordinate the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.
• Build and maintain social content and share-of-voice reporti