Lifecycle Marketing Manager

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.

About the Team

The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting.

We're early in building a true channel team. With that comes real ownership and real influence over how this motion gets built. You won't be inheriting a mature engine, you'll be defining it.

About the Role

As our Lifecycle Marketing Manager, you own the always-on programs that drive conversion from handraiser to qualified meeting. That means building the nurture infrastructure, establishing best practices, and acting as a strong partner to regional campaign managers who need scalable, repeatable plays they can execute with confidence.

This is not a volume game. Our focus is high-quality engagement with the right accounts at the right moment — and you'll be the person who architects that motion end-to-end.

You'll work closely with Marketing Operations and Performance Marketing to define how email fits into the broader GTM stack, and you'll be a key stakeholder in how we operationalize HubSpot as our lifecycle layer.

Responsibilities

• Own the lifecycle marketing program from lead capture through demo booked nurture sequencing, segmentation logic, and revenue tracking
• Build and manage always-on email programs in HubSpot, including lead nurture, re-engagement, and handraiser follow-up workflows
• Partner with Marketing Ops to define system ownership across the GTM stack and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints
• Collaborate with regional campaign managers to develop scalable, channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency
• Define and enforce email best practices across the org, including cadence, segmentation, and suppression logic to protect deliverability and audience trust
• Instrument lifecycle performance in Mixpanel, guide building of dashboards that track funnel conversion, sequence performance, and influence on pipeline
• Partner with Performance Marketing on handraiser conversion strategy, aligning paid and lifecycle motions around shared pipeline goals
• Work w