Senior Brand Strategy Lead, APAC

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe

Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

To applicants: This is a Senior Level Individual Contributor position, not a people manager, but will need to manage the external agencies across APAC countries.

The Community You Will Join

The Senior Brand Strategy Lead, APAC will report to the Senior Brand Strategy Lead, International , and will be the strategic backbone for how Airbnbs brand shows up across one of the worlds most culturally diverse and commercially important regions

Spanning India, Australia, Korea, China, and Japan, this role sits at the intersection of global brand ambition and deep local cultural intelligence - translating Airbnbs global brand platform strategy into market-resonant narratives that feel native, not imported.

They will work in close partnership with Senior Marketing Leads and APAC Marketing Director across each APAC market, the Global Brand Strategy team, Consumer Insights, Creative, and Media to ensure every brief is genuinely rooted in local truth.

The Difference You Will Make

The ideal candidate has lived and worked across multiple APAC markets - not just studied them They understand that what moves a consumer in Tokyo is structurally different from what resonates in Mumbai or Seoul, and they bring that fluency to every brief they touch

They are culturally rigorous but commercially minded, equally at home in a strategic framework and a creative review They are a trusted partner to country marketing leads, someone who makes the work better - and makes the process feel easier.

They are not a regional proxy for global thinking. They are an advocate for what APAC needs, and a bridge that makes global better for it.

A Typical Day

Partners closely with Regional Creative Directors and Senior Marketing Leads across India, Australia, Korea, China, and Japan to develop inspiring briefs for local programs - ensuring they are anchored in genuine local consumer insight, not surface-level localisation Works with the International Brand Strategy Lead to pressure-test global brand frameworks and campaign platforms for APAC relevance from inceptio n - flagging tension points early, not late Develops cross-market strategic frameworks that map cultural similarities and differences across the APAC cluster