Field Marketing Manager, DACH

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build

By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next Learn more at mixpanel.com .

About the Role

Mixpanel is growing in Europe. Were looking for a Field Marketing Manager to own our go-to-market presence in the DACH region, translating what works in our core markets into programs that resonate locally, in German.

Youll be the person who bridges our London-based marketing team and the German-speaking market: running events, supporting multi-channel campaigns and making sure DACH buyers hear from us in a way that feels native, not translated. Over time, youll help us build the infrastructure to advertise and nurture this market in German at scale.

How This Role Fits the Organization

This role sits within EMEA regional marketing, reporting directly to the Head of EMEA Marketing. Youll work closely with cross-functional and cross-regional partners, particularly the DACH commercial team and central marketing functions.

The DACH commercial team owns pipeline and revenue relationships in the market. This role works alongside them day to day, sharing campaign briefs, aligning on upcoming programs, and making sure marketing activity converts into pipeline that actually gets worked.

On the central marketing side, this role partners closely with marketing operations, who own campaign setup, lead routing, and success measurement, to ensure seamless execution and representation. It also partners with revenue marketing, who own the paid advertising infrastructure, to help extend that capability into German over time

Responsibilities

Market Intelligence

• Develop a working knowledge of the DACH digital analytics landscape: key personas, competitor presence, buyer objections,and what good messaging looks like locally. You’ll be working closely with the EMEA PMM lead to ensure an accurate and relevant positioning approach. Bring structured market feedback to the broader EMEA marketing team on a regular cadence: whats resonating, what isnt and where the gaps are.
• Identify DACH-specific engagement moments, including conferences, industry events, seasonal trends, where Mixpanel should be present at or reactive to. Field Events and Experiences