Senior Campaign Manager, APAC

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.

About the role:

This role sits within the APAC Regional Marketing team, which is responsible for building pipeline, awareness and retention in the region.

We are looking for a creative and results-driven campaign manager to support our growth in APAC, based out of our Singapore office. The campaign manager will be the strategist and owner of integrated campaigns that drive quality new business and expansion pipeline. The role requires creativity, an understanding of multiple marketing channels, and strong project management and collaboration skills.

Responsibilities:

• Build the strategy for campaigns in APAC, including campaign objectives, targeting, messaging/positioning, budget and timelines
• Collaborate closely with teammates within APAC and globally to execute campaign deliverables (e.g. content creation, paid media, on/offline events, direct mail)
• Actively partner with campaign managers globally to create the global campaign plan and strategy
• Localize campaigns to drive increased engagement in key markets
• Closely monitor performance metrics and proactively optimize programs and processes to deliver on pipeline goals

We’re looking for someone who:

• Has at least 6+ years of experience with B2B/SaaS marketing or the analytics space
• Possess strong communications, project management and execution skills
• Loves collaborating with global teammates and cross-functional teams (marketing, sales, partners, pre-sales, post-sales)
• Is positive and energetic with a strong ownership mentality - from plan to execution
• Likes being hands-on and is ready to go outside of the box to make things work
• Learns quickly and has the ability to solve problems independently
• Has a strong focus on driving outcomes

Bonus Points for:

• Experience covering all or part of APAC in past roles
• Previous work experience at a high-growth start-up
• Experience with paid media channels (Google, Facebook, LinkedIn, etc) and how to use them to drive campaign success
• Ability to manage multiple projects at the same time in a fast-paced environment
• Hands-on experience with marketing tech tools (ex., Hubspot, Salesforce, Clay, RollWorks, Qualified)

Benefits and Perks