Product Marketing Leader - Innovation & Experimentation

About Gusto

At Gusto, were on a mission to grow the small business economy We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers

With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the role

Were looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.

This role sits on a newly formed Experimentation team, built specifically for the work that doesnt yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses

Youll shape positioning before its proven, test demand, learn fast, and iterate on what works Youre comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isnt repeatable yet

Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this teams job is to prove it first.

We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action

This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.

If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.

What You’ll Do

Architect & Execute GTM Strategy

Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.

Turn Insights Into Action

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