Manager, Product Communications

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.

As the Manager, Product Communications on the Communications team, you'll own the communications strategy and execution for the Consumer & Business product group, shaping how millions of customers and the media understand Coinbase's consumer products. This team drives proactive and reactive narratives that build trust, drive product awareness, and protect Coinbase's reputation across earned and owned channels. You'll define the communications approach for major product launches, advise product leadership on narrative strategy, and serve as the go-to communications partner for one of Coinbase's highest-visibility product groups.

What you'll do:

• Own the end-to-end communications strategy for the Consumer & Business product group, defining narratives that drive awareness, adoption, and trust across product launches, feature releases, and company announcements.
• Lead proactive media relations for your beat, cultivating relationships with crypto and mainstream press, pitching stories, and securing high-impact coverage that positions Coinbase's consumer products.
• Advise Consumer product leadership on communications strategy, preparing executives for media appearances with briefing documents, key messages, and anticipated Q&A.
• Drive rapid-response communications and crisis management for issues related to consumer products, partnering with Legal, Policy, and senior leadership to deliver clear, timely narratives.
• Shape content across channels, including messaging frameworks, blog posts, social copy, and press materials, setting the quality bar and ensuring consistency with Coinbase's brand voice.
• Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements.

Required Skills and Experience:

• 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within crypto, fintech, or consumer technology and a tra