UX Researcher, Quantitative

About Gusto

At Gusto, were on a mission to grow the small business economy We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers

With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy .

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role

As a UX Researcher on the team, your work will directly inform the bets Gusto makes on future product investments. You will partner with senior leadership, including VPs and above, bringing clarity to ambiguous, high-stakes decisions and sharpening our understanding of the customers we serve.

The level of this role is the equivalent of a Senior Staff-level.

Success looks like: a clear-eyed view of where our AI experiences are working or falling short, and senior executives that trust your evidence to guide where Gusto invests next.

About Design at Gusto

UX Research is part of the Design Organization at Gusto, which is made up of over 70 creative, collaborative people who care deeply about our mission to empower small businesses and their employees

Were a cross-functional bunch focused on Design, Research, Writing, Ops and Front-end Development who are always looking for opportunities to build understanding and empathy for the people who use Gusto

We dont care a whole lot about swim lanes and we work closely with our partners in Product, Engineering, Data, and Marketing to design, build and ship experiences that make a difference

We are passionate advocates for thoughtful, crafted, and inclusive experiences and we believe great design can make hard things possible, even delightful.

About the Research Team

We’re a small team of researchers embedded within product areas across R&D Customer learning is highly valued at Gusto and we work to make sure we’re shining the light on customer understanding in the areas it’s needed the most so that critical decisions are backed by evidence

We’ve been experimenting and adopting AI in our research practice, continuing to find