Staff Growth Product Manager, Lyft Business

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best-in-class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast-paced company and industry.

The Lyft Business team is one of Lyft's fastest-growing and most profitable units, providing transportation solutions for organizations, including business travel, employee commutes, courtesy rides, and non-emergency medical trips. The scope of Lyft Business is expansive, spanning B2B capabilities (self-serve tools, APIs, billing and reporting) as well as the B2B2C rider experience of Business Profiles, Lyft Pass, and Rewards.

We're seeking a Staff Product Manager to build Lyft Business Growth: own the marketing and lifecycle stack, the acquisition and activation strategy, and the journey that lands customers in our core experiences. You will define growth loops across the portfolio, build shared infrastructure for lifecycle, attribution, and experimentation, and partner with vertical PMs, marketing, and engineering to convert demand into durable engagement and revenue.

Responsibilities:

• Own demand generation. Build the acquisition playbook across the channels, tactics, and mar-tech that drive qualified demand. Partner closely with marketing to measure cost to acquire and balance the mix toward durable acquisition at healthy economics.
• Own activation in partnership with the pods. Work with vertical PMs on their surfaces to land the customers you acquire and drive them to first value, defining what activation infrastructure is shared vs. vertical-specific.
• Own the path into our experiences. Architect the journey from awareness through landing in the admin portal, rider app, and partner surfaces. Identify and close drop-off across registration, onboarding, and first value.
• Design and operate growth loops that convert acquired customers into channels for new acquisition (referrals, sponsored programs, organic and paid feedback loops). Productize the loops so each iteration compounds.
• Part of a core team of Engineers, Designers, Data Scientists, Lifecycle Marketers, and Product Marketers. Set the experimentation cadence, the bar for shipping, and the standard for readouts. Hold the portfolio accountable to a defensible run rate of validated tests.

Experience: