Director of Product Marketing

Modern Health is a mental health benefits platform serving employers. We provide employees with access to one-on-one therapy, group sessions, and self-serve digital resources addressing emotional, professional, social, financial, and physical well-being within a single platform. As a fully remote, hyper-growth company backed by leading investors including Kleiner Perkins and Y Combinator, we're building the infrastructure to make mental health a priority across organizations.

About the Role

We're seeking a Director of Product Marketing to lead go-to-market strategy and shape how Modern Health communicates its value to employers and their employees. You'll own product positioning, messaging architecture, and marketing campaigns that drive customer acquisition and expansion in the competitive employer mental health benefits space.

Responsibilities

• Develop and execute comprehensive product marketing strategy aligned with business objectives and market opportunities
• Create product positioning, messaging frameworks, and value propositions for target customer segments
• Lead cross-functional collaboration with Product, Sales, and Marketing teams to drive go-to-market initiatives
• Manage product launch campaigns, messaging rollouts, and market education programs
• Conduct competitive analysis and market research to inform strategy and identify differentiation opportunities
• Oversee product marketing team members and mentor direct reports
• Measure and report on campaign performance, lead quality, and marketing-influenced revenue

Requirements

• 8+ years of product marketing experience, with at least 2 years in a director-level role
• Proven success developing go-to-market strategies in B2B software or SaaS environments
• Strong track record building and leading high-performing marketing teams
• Experience in healthcare, benefits, or employee wellness spaces preferred
• Excellent written and verbal communication skills with ability to simplify complex concepts
• Data-driven mindset with ability to measure impact and iterate on strategy
• Comfortable working in a fast-paced, ambiguous environment with bias toward action

Benefits

• Fully remote position (US-based)
• Competitive salary and equity package
• Comprehensive health and wellness benefits
• Professional development and growth opportunities within a hyper-growth organization
• Collaborative culture emphasizing high empathy, accountability, and transparent communication