Director, Social Media

GitLab is the intelligent orchestration platform for DevSecOps GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation

More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact

GitLab is where careers accelerate, innovation flourishes, and every voice is valued Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems

Co-create the future with us as we build technology that transforms how the world develops software.

* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role As Director, Social Media, youll lead GitLabs global social media strategy and help people understand how GitLab is co-creating the future of software development

The role shapes how GitLab shows up across social channels, connecting our company, product, and employer stories, to build meaningful engagement with customers, users, contributors, candidates, and industry audiences

Expect to set clear priorities, guide execution, and use insights to strengthen GitLabs voice and business impact Youll own the outcomes of GitLabs social function — strategy, budget, team development, tooling, and results — and serve as GitLabs senior-most voice on social strategy with executive stakeholders.

This is a player-coach role Youll set the strategy and stay close enough to the work to write, build, and ship alongside the team Two Social Media Managers report to the head of corporate communication and work with you on a dotted-line basis

Youll set their strategic direction, raise the editorial and craft bar, and develop them as practitioners, including goal-setting, feedback, and career development in partnership with their manager

Influence matters in this role, which is why it calls for someone who has already led and grown social practitioners.

What you’ll do Own the performance of GitLabs social function and its contribution to marketing an